Review a consistent window
Compare the first seven days of each post, or another shared period. Keep the review window consistent.
Post performance
Find the posts worth learning from.
Compare your posts by topic, format, and response. Discover what gets attention and what creates a useful next step for your audience.
Post performanceIllustrative preview
Creative websites
8.4KReach
624Saves
218Shares
Look beyond the biggest number.
Group by format
Compare how-to posts, lists, stories, and comparisons. Identify the formats that fit your audience and topic.
Find the useful outlier
Look for a post with a high save or share rate even if its total reach is modest. It may contain a repeatable idea.
Read the comments
Numbers show a pattern; comments can explain it. Record the questions, misunderstandings, and reactions that appear repeatedly.
Name the pattern
Describe what worked in one sentence. A clear pattern is easier to reuse than a vague instruction to make another good post.
Plan the follow-up
Use the strongest audience question or saved idea as the starting point for your next brief.
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